Illuminate & Nourish Blonde Hair
A luxurious sulfate-free shampoo specifically created for blonde, highlighted, and lightened hair. This gentle yet effective formula removes brassy tones and product buildup while infusing each strand with a nourishing blend of exotic Tamanu and Monoi Oils. The result is brilliantly bright, beautifully conditioned blonde hair with a luminous, salon-fresh glow that lasts between color appointments.
Key Benefits
Gently brightens and illuminates all shades of blonde hair. Sulfate-free formula safe for highlighted and bleached strands. Tamanu Oil delivers deep nourishment to lightened hair. Monoi Oil adds extraordinary shine and smoothness. Helps neutralize dull, yellowish tones for a cleaner blonde.
How To Use
Apply to wet blonde or lightened hair. Lather gently and leave on for 1–2 minutes to allow brightening agents to work. Rinse thoroughly.
Composition
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Tamanu Oil, Monoi Oil, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, PEG-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Polyamide-2, Disodium EDTA, Citric Acid, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Benzyl Alcohol, Limonene, Linalool, Fragrance/Parfum.
About Brand
Joico
Joico is a professional hair care brand founded in California, dedicated to the science of healthy hair. Using advanced technologies like Bio-Advanced Peptide and SmartRelease formulas, Joico creates salon-grade shampoos, conditioners, treatments, and styling products that repair, protect, and transform hair from the inside out.
Claudia T. –
My blonde hair looks so much brighter and healthier with this shampoo! The Tamanu and Monoi oils nourish without yellowing. My hairdresser noticed the difference!
Larisa K. –
Good brightening shampoo for blonde hair. It helps maintain my highlights and keeps brass at bay. Would recommend using with the conditioner.
Sabina H. –
This is the best shampoo for blonde hair I have tried! My platinum blonde stays bright and my hair feels so healthy and strong.