Choosing the right fragrance is deeply personal, yet understanding a few key principles can transform how you select and wear perfume. From concentration levels to fragrance families, here’s everything you need to know.
Understanding Fragrance Concentrations
Eau de Parfum (EDP) contains 15–20% fragrance oils and typically lasts 6–8 hours. This is the most popular concentration for everyday luxury wear. Eau de Toilette (EDT) has 5–15% concentration and is lighter, ideal for daytime and warmer weather. Parfum or Extrait has the highest concentration at 20–30%, offering exceptional longevity.
Fragrance Families Explained
Floral fragrances feature notes like rose, jasmine, and peony — timeless and feminine. Oriental scents are warm and sensual, built on vanilla, amber, and spices. Fresh fragrances incorporate citrus, green, and aquatic notes for a clean, invigorating feel. Woody scents use sandalwood, cedar, and vetiver for depth and sophistication.
Application Tips for Maximum Impact
Apply fragrance to pulse points — wrists, neck, behind the ears, and inner elbows. The warmth of these areas helps diffuse the scent throughout the day. Avoid rubbing your wrists together, as this breaks down the top notes prematurely. For longer-lasting fragrance, layer with a matching body lotion or apply to freshly moisturised skin.
Explore our curated perfume collection featuring houses like Chloé, Valentino, and Narciso Rodriguez — all guaranteed authentic.