Alter Ego Italy Reforming Shampoo gently cleanses curly and wavy hair while defining natural curl pattern. Its moisturizing formula eliminates frizz and enhances bounce.
- Curl-defining shampoo
- Anti-frizz formula
- Moisturizes and enhances curls
- Defines natural curl pattern
- 950ml professional size






Elena V. –
Fantastic product! I have been using it for a few weeks now and the difference is incredible. My friends keep asking what I changed in my routine.
Lisa W. –
Five stars without hesitation. Salon-quality results at home. The scent is divine and the product really delivers on its promises.
Sarah P. –
This has become a staple in my beauty routine. Premium quality, beautiful packaging, and it delivers exactly what it promises. Worth every cent!