Banish Brass & Brighten Cool Blonde Hair
A brilliant, brass-neutralizing cleanser free of SLS/SLES Sulfates that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. This gentle formula nourishes and protects fragile blonde hair while delivering brilliant shine.
The Joico Blonde Life Brightening Shampoo is a sulphate-free shampoo for blonde hair. The sulphate-free shampoo gently cleanses blonde hair and gives it intensive care – for brilliant, healthy-looking blonde.
Features of the Joico Blonde Life Brightening Shampoo
- Gentle cleaning.
- Intensively nourishes
- Sulphate free
- Provides healthy, brilliant hair
Key Benefits
Instantly cools brassy tones and brightens cool blonde hair. Helps maintain healthy-looking hair with brilliant shine. Nourishes and protects fragile blonde hair. Rich lather gently cleanses hair. Free of SLS/SLES Sulfates. Certified PETA Global Animal Test-Free.
How To Use
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.
Madalina K. –
I switched from another brand’s purple shampoo to this one and the difference is incredible. Not only does it tone perfectly, but my hair actually feels healthier after washing. The SmartRelease technology is genius.
Bianca F. –
Best violet shampoo I’ve ever used! It’s sulfate-free which is so important for my bleached hair, and it tones beautifully without drying. My cool blonde has never looked better. The Monoi Oil really makes a difference in shine.
Teodora A. –
Really effective at keeping brassy tones away from my platinum blonde. I use it 2-3 times a week as directed and the results are consistently great. My hair smells amazing too. Would give 5 stars but it’s a bit pricey.
Andrea F. –
Love the results! My hair feels nourished and looks great.
Anca R. –
Beautiful product that delivers real results. Very happy!