Eliminate Orange Tones & Protect Brunette Hair
A brass-eliminating shampoo designed to keep brunette hair free of unwanted orange tones. Its gentle lather instantly gets to work on undesirable warm tones, leaving hair cool, healthy-looking, and protected with powerful ingredients that strengthen and defend hair.
Key Benefits
Instantly neutralizes unwanted orange and brassy tones in brunette hair. Long-lasting results through 12 washes. Boosts shine and smoothness. Over 2X stronger hair. Controls static. Paraben-free and Certified PETA Global Animal Test-Free.
How To Use
Apply to wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with your regular shampoo. Follow with Color Balance Blue Conditioner for best results.
Ingredients
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Fragrance/Parfum, Blue 1 (CI 42090), Red 33 (CI 17200).
About Brand
Joico
Joico is a professional hair care brand founded in California, dedicated to the science of healthy hair. Using advanced technologies like Bio-Advanced Peptide and SmartRelease formulas, Joico creates salon-grade shampoos, conditioners, treatments, and styling products that repair, protect, and transform hair from the inside out.
Andreea V. –
I’m obsessed with this product! As a brunette with highlights, I struggled with orange tones for years. This shampoo neutralizes them instantly. My hairstylist even noticed the difference and asked what I was using!
Diana C. –
Finally a shampoo that actually works for brunette brassiness! After coloring my hair, it always turned orange within weeks. This blue shampoo completely solved that problem. My brown hair stays cool and vibrant.
Cristina L. –
Works really well for keeping brunette hair free of brassy tones. I use it twice a week and the results are consistently great. My hair also feels stronger thanks to the SmartRelease technology.