Neutralize Yellow Tones & Protect Blonde Hair
A brass-neutralizing shampoo that instantly eliminates undesirable yellow tones, leaving blonde hair cool, healthy-looking, and protected. This color-correcting formula preserves cool blondes and silvery grays while protecting vibrancy. Powered by Joico’s proprietary SmartRelease technology — a unique liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect hair.
Key Benefits
Immediate cooling results plus round-the-clock healthy hair protection. Instantly neutralizes unwanted yellow and warm tones in blonde hair. Long-lasting results through 12 washes. Boosts shine and smoothness. Over 2X stronger hair. Controls static. Paraben-free and Certified PETA Global Animal Test-Free.
How To Use
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.
Ingredients
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
About Brand
Joico
Joico is a professional hair care brand founded in California, dedicated to the science of healthy hair. Using advanced technologies like Bio-Advanced Peptide and SmartRelease formulas, Joico creates salon-grade shampoos, conditioners, treatments, and styling products that repair, protect, and transform hair from the inside out.
Sofia M. –
I’ve tried many purple shampoos over the years, but Joico Color Balance is by far the best. It doesn’t dry out my hair like other toning shampoos do, and the cool tones last for days. Highly recommend for any blonde!
Emma S. –
This purple shampoo is absolutely amazing! It completely neutralizes the brassiness in my blonde highlights. After just one use, my hair looked salon-fresh. The SmartRelease technology really works — my hair feels stronger and shinier each time I use it.
Ana R. –
Great product for keeping blonde hair looking fresh between salon visits. The only reason I give 4 stars instead of 5 is that I wish it came in a larger size. The results are fantastic though — no more yellow tones!
Adriana P. –
Salon quality results at home. Very pleased with this purchase.