Bond-Strengthening Protection for All Hair Types
A revolutionary daily shampoo designed to protect hair bonds from the five most common sources of damage: heat styling, UV exposure, chemical processing, pollution, and daily mechanical stress. This innovative formula combines Joico’s SmartRelease technology with a powerful Protective Shield complex that deposits an invisible barrier around each strand, guarding against breakage before it starts.
Key Benefits
Strengthens and protects hair bonds against daily damage. Creates an invisible protective shield around each strand. Gently cleanses without compromising the hair’s natural integrity. Enhances shine and improves overall hair condition. Suitable for all hair types including color-treated hair.
How To Use
Apply to wet hair and massage into a lather. Rinse thoroughly. Use daily as part of the Defy Damage care system for maximum protection.
Ingredients
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Moringa Seed Oil, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, PEG-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Polyamide-2, Disodium EDTA, Citric Acid, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Benzyl Alcohol, Limonene, Linalool, Fragrance/Parfum.
About Brand
Joico
Joico is a professional hair care brand founded in California, dedicated to the science of healthy hair. Using advanced technologies like Bio-Advanced Peptide and SmartRelease formulas, Joico creates salon-grade shampoos, conditioners, treatments, and styling products that repair, protect, and transform hair from the inside out.
Oana P. –
Love how this shampoo protects my hair from heat styling! The Moringa Seed Oil is amazing. My hair feels stronger and looks shinier.
Charlotte D. –
So glad I found this product. It is now a staple in my routine.
Alexandra V. –
This is a solid protective shampoo. I noticed less breakage after a month of use. It lathers nicely and rinses clean.
Simona N. –
After coloring and heat styling regularly, my hair was breaking. This shampoo has definitely helped reduce breakage and improve overall hair health.