Preserve Vibrant Color & Repair Damage
A dual-action shampoo designed to lock in color vibrancy while repairing the structural damage that often accompanies chemical color treatments. Infused with African Manketti Oil, Argan Oil, and Sea Kelp, this sulfate-free formula gently cleanses color-treated hair without fading or dulling your investment shade. SmartRelease technology provides ongoing protection between washes.
Key Benefits
Helps preserve color intensity for up to 8 weeks of vibrancy. Repairs damage caused by coloring and chemical processing. Delivers multi-spectrum color protection against UV and environmental aggressors. Nourishes with a blend of exotic oils for deep hydration. Sulfate-free gentle cleansing formula.
How To Use
Apply to wet color-treated hair. Lather gently and rinse. For best color preservation, follow with K-PAK Color Therapy Conditioner.
Composition
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Glycol Stearate, Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, African Manketti Oil, Argan Oil, PEG-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Polyamide-2, Disodium EDTA, Citric Acid, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Benzyl Alcohol, Limonene, Linalool, Fragrance/Parfum.
About Brand
Joico
Joico is a professional hair care brand founded in California, dedicated to the science of healthy hair. Using advanced technologies like Bio-Advanced Peptide and SmartRelease formulas, Joico creates salon-grade shampoos, conditioners, treatments, and styling products that repair, protect, and transform hair from the inside out.
Ioana V. –
Excellent for keeping my color vibrant! The African Manketti Oil and Argan Oil in this formula make my hair feel nourished. Color lasts weeks longer.
Cristina D. –
Good shampoo for colored hair. It does not strip the color and leaves hair feeling clean. Wish the bottle was bigger for the price.
Alina S. –
As a hairstylist, I recommend this to all my color clients. It truly helps preserve color vibrancy and keeps hair looking salon-fresh.