Neutralize Brassiness, Reveal Cool Tones
Kerastase Blond Absolu Purple Shampoo is a salon-grade toning shampoo that neutralizes unwanted yellow and brassy tones in blonde, grey, and highlighted hair. Enriched with hyaluronic acid and edelweiss flower, it tones while deeply hydrating for luminous, cool-toned results.
Key Benefits
- +84% hydration*
-61% surface damage
16x stronger hair
How to Use
Apply to wet hair and massage in. Leave 1-3 minutes for light toning, up to 5 minutes for intense toning. Rinse immediately if desired tone is achieved. Use 1-2 times per week.
About the Brand
Kérastase, founded in 1964 in Paris as part of the L’Oréal Group, is the world’s leading luxury professional hair care brand. Known for its scientific approach to hair care, Kérastase develops highly concentrated, salon-exclusive formulas that address specific hair concerns. From the iconic Elixir Ultime oil to the Genesis anti-fall range, each product combines advanced research with luxurious textures and fragrances. Kérastase is committed to personalized hair care rituals and professional expertise.
Sabina A. –
I was losing hope for my damaged hair until I tried this. Real results visible from the very first use.
Ramona N. –
This is now a permanent part of my hair care routine. The results speak for themselves — gorgeous, healthy hair!
Madalina R. –
This product has completely transformed my hair routine! My hair feels so much healthier, smoother, and more manageable since I started using Kerastase Blond Absolu Purple Shampoo 250ml. Highly recommend!
Catalina P. –
Really good product from Kerastase. Noticed improvement in my hair texture after a few weeks of regular use. The quality is excellent and a little goes a long way.
Nicoleta D. –
Absolutely love Kerastase Blond Absolu Purple Shampoo 250ml! My hairdresser even noticed the difference. My hair has never looked this good. Will definitely repurchase.
Teodora Z. –
Love how this doesn’t weigh my hair down while still providing intense treatment. Perfect balance of care.