Description
L’Oréal Professionnel Serie Expert Silver Shampoo is a professional purple shampoo that neutralizes unwanted yellow and brassy tones in grey, white, and blonde hair. The intense violet pigments leave hair bright, clean, and beautifully toned.
Benefits
- Neutralizes yellow and brassy tones
- Brightens grey, white, and blonde hair
- Professional-grade violet pigments
- Gentle daily cleansing formula
How to Use
Apply to wet hair, lather and leave for 1-5 minutes depending on desired intensity. Rinse thoroughly. Use 2-3 times per week.






Christopher F. –
Stunning product! The packaging is beautiful and the formula is perfect. It performs brilliantly and I’m completely obsessed.
Laura Q. –
Stunning product! The packaging is beautiful and the formula is perfect. It performs brilliantly and I’m completely obsessed.
Larisa K. –
This product has completely transformed my hair routine! My hair feels so much healthier, smoother, and more manageable since I started using L’Oréal Professionnel Serie Expert Silver Shampoo 300ml. Highly recommend!
Sabina H. –
Really good product from L’Oréal. Noticed improvement in my hair texture after a few weeks of regular use. The quality is excellent and a little goes a long way.
Antonia B. –
Absolutely love L’Oréal Professionnel Serie Expert Silver Shampoo 300ml! My hairdresser even noticed the difference. My hair has never looked this good. Will definitely repurchase.